Q1 2021 Performance of Meal Kits and Specialty Foods Apps in Latin America

As the delivered meal kits and specialty foods sector continues to evolve, Sensor Tower provides a snapshot of the top-performing apps in this category on the Android platform in Latin America for the first quarter of 2021.

Vivino: Buy the Right Wine saw a fluctuating trend in downloads, starting the quarter with around 25K downloads and closing with nearly 15K. The app's weekly active users also witnessed a slight decline, peaking at around 230K in the last week of December 2020 and dipping to about 165K by the end of March 2021.

HelloFresh: Meal Kit Delivery experienced a notable surge in downloads during the first quarter, with an increase from just over 100 to 815 in the first week of March, before stabilizing at around 267 by the quarter's end. The app's weekly active users saw modest growth, starting at approximately 4.1K and reaching nearly 4.7K in early March.

For eMeals - Meal Planning Recipes, the downloads were minimal throughout the quarter, with the highest being 50 in the third week of March. The weekly active users for eMeals showed some variability, hitting a high of 65 in late March after a period of little to no activity.

The EveryPlate: Cooking Simplified app had a very limited presence in terms of downloads, with the highest at 23 in the first week of March. Weekly active user data for EveryPlate is not available for this period.

Lastly, Quitoque, le panier à cuisiner had a modest download count, with a peak of 20 in the first week of March, but otherwise remained low throughout the quarter. There is no available data on weekly active users for Quitoque within the specified timeframe.

For more detailed insights and data, Sensor Tower's full analysis is available to provide a deeper understanding of the market trends and app performance in the delivered meal kits and specialty foods category.